The Leading Ten Benefits of Responsive Web Design

Responsive website benefits everyone.
From designers and developers to site owners and users.

More Mobile Traffic

According to a recent report from Hitwise, nearly 60% of all online searches are done using mobile devices. For the food and drink sector, this figure reached 72%.
These statistics reveal why it is so important for business to have sites that render correctly on mobile phone screens. Users will not experience distorted images or have a sub-par user experience.
While some business still choose to have a separate version of the website for mobile users, responsive design has become the industry standard because of its greater flexibility and lower development costs.

Faster Mobile Development at Lower Costs

Creating one responsive site takes considerably less time than making separate websites for standard computers and mobile phones. This makes responsive web development a lot more attractive.

Lower Maintenance Needs

If a company has a different mobile site, they will require to resource and support this mobile site as well as their main site. With responsive design, one size fits all so there is less resources and time required to support and maintain this single website than supporting and maintaining 2 different sites.

Faster Pages

Mobile users tend to have short attention spans. Research studies have actually shown that mobile visitors tend to abandon web pages, if they take longer than 3 seconds to load. If a website is not optimised for mobile phones and tablets, it would be tough to navigate and can frustrate potential customers, who might then abandon your site. By using modern performance methods such as caching and responsive image display, you will enhance the site's page packing speed.

Lower Bounce Rates

A mobile website which is responsive and optimized will provide much better user experience and for that reason the users will remain longer and check out more of your website. This will lead to a lower bounce rate, which is a Google metric to determine website engagement of users.

Higher Conversion Rates

Developing a consistent user experience throughout all devices is an essential element of converting new customers. Having a single secure website that works professionally on all platforms develops a better user experience and results in greater conversion rates.

Simpler Analytics Reporting

Having one single responsive site streamlines analytics for the site. Google analytics and other analytic tools can combine tracking and analytics into a single report in order that you can see how your content is doing on all types of devices.

Enhanced SEO

The primary aspects driving much better SEO effectiveness are quality content, strong back links and better bounce rates. However having a mobile responsive site can also supply a search engine optimization advantage.
If a business has a different mobile website to the desktop version, then there is a risk of losing ranking due to the duplicate content issue. Which a single responsive site, this problem is totally avoided.

Enhanced Online Browsing Experience

When a visitor goes to your website, you want them to have a consistently good experience. If they need to do a great deal of zooming, shrinking and pinching their mobile device screens on their very first visit, they will likely give up and try another site, which is mobile friendly,

Enhanced Offline Browsing Experience

Now that lots of smart devices and tablets are HTML5 enabled, responsive website design benefits users by making it easier to continue checking out web content within HTML5 web applications without an internet connection.
Just like online visitors, you will want these off-line viewers to have a positive user experience.